Unrelated to Modeling: “Target” Screwed Me Over.

By popular demand, below is a copy of the letter I composed, printed, and will be mailing to a local Target store, their corporate office, the Better Business Bureau, the local newspaper, the state Attorney General, and the Federal Trade Commission. Protip: You’re messin’ with the wrong guy.



September 17, 2010


Store Manager

Target  – “Lincoln South”

5330 S. 56th Street

Lincoln, NE  68516


Subject:          Failure to Honor Price Posted In Store on Signage


It is with considerable regret that I must inform you that I will no longer be a customer of any Target store or affiliate at any point in the near or distant future. This is due to the service I failed to receive in your “Lincoln South” store on the afternoon of Thursday, September 16th, at approximately 4:45 p.m. For the benefit of all, I will briefly describe the circumstances by which your associates have alienated me from any possibility of purchasing goods from any Target affiliate again.


While browsing the electronics section of your “Lincoln South” store, I noted a color-printed sign posted on an end cap. Here’s what the sign said—verbatim:


                       also available

                  Xbox Live 12-month

                         Halo Reach

                    subscription card



Directly above those words was a color picture of the merchandise in question. For your convenience, I have enclosed two photos of the signage in question.


Realizing that this was a remarkable bargain, I quickly located these subscription cards—exactly as pictured—, picked up four cards, took the sign with me off the end cap (to avoid any potential confusion during check-out), and proceeded to the cashier. The cashier scanned them and they registered as $49.99 apiece. I showed him the sale signage. He referred me to the customer service desk. After they spent several minutes trying to discern some other meaning for the verbiage of the sign, they called up a representative from the “Electronics” department. The representative from Electronics flatly refused to honor the posted price.


He admitted that the sign was posted in his store for multiple days—as did one of the customer service representatives. He admitted that the sign “came from corporate”. And he admitted that the merchandise I had in-hand matched the merchandise described on that sign for $19.99. And—to my utter amazement—in defiance of these seemingly incontrovertible facts, he said that he would not sell the merchandise in question at the price indicated.


As a (now former) customer, I was quite literally shocked and appalled that your store would not honor the price of merchandise posted in your store. In spite of the strong compulsion to offer a multitude of personal and professional criticisms of both the electronics representative and the store itself, I instead chose to remove myself from the absurd situation in your absurd store with its absurd policies.


Upon arriving at my residence, I conducted several exhaustive internet searches of both the “sale” merchandise and applicable legality. What I found is that this $19.99 price had been offered nationally by Target—and honored in every instance I could find. Many retail chains have a formal policy where they will honor a valid posted price. Obviously, Target either has no such policy or your location refuses to abide by it. In addition, some states require—by law—that a store honor a posted price. To my dismay, I could find no appropriate evidence that Nebraska has a similar law or statute to protect the consumer.


In summary, by your fraudulent and deceptive behavior, you have lost a customer. Not only have you lost a customer, but you’ve lost a very vocal, very aggravated customer. As such, I feel obliged to alert every individual and appropriate institution of the circumstances by which Target deceitfully refused to abide by their own posted prices. I intend to relay the facts of this situation by every means at my disposal: word-of-mouth to anyone who will listen, mailed and emailed letters to appropriate agencies and organizations, and whatever means available via the internet.


I am both saddened and irate by the actions of your store, and it is with no small degree of regret that I mail this letter.





                        Disgruntled Former Customer

                        [my address]


Enclosure: Pictures of sale signage.


cc:       Target Corporation

            Better Business Bureau, 3633 O St., Suite 1, Lincoln, NE  68510-1670

            Lincoln Journal Star, 926 P Street, Lincoln, NE  68508

            Nebraska Attorney General, 2115 State Capitol, Lincoln, NE  68509

            Federal Trade Commission, 600 Pennsylvania Ave., NW, Washington, DC  20580


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